UPDATING THE VISUAL APPEARANCE OF TWO SMALL-TOWN PUBS
Hellstén, Sanna (2012)
Hellstén, Sanna
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205168431
https://urn.fi/URN:NBN:fi:amk-201205168431
Tiivistelmä
The objective of this thesis was to create a cohesive visual identity for Kanuuna and Kieppari, two small-town pubs located in the region of South Karelia. The thesis stud-ied how to increase awareness of a business and how to create an up-to-date and time-lasting visual identity. The thesis overviewed briefly logos of pubs situated in Ky-menlaakso and South Karelia, and examined more closely the importance of brand ing business.
The thesis was conducted in two phases. The theoretical part focused on investigating elements that make a time-lasting visual identity. The other phase described how the visual identity of Kanuuna and Kieppari was developed and the implementation of the visual identity. The aim was to design an up-to-date and cohesive visual identity.
The new visual identity was designed and implemented within the desired goals. Source material of the communication and design field were used on the basis of re-search. Conclusion of this thesis was that a new visual identity alone is not enough to create awareness. Reinforcing brand alongside cohesive implementation of the visual identity is vital.
The thesis was conducted in two phases. The theoretical part focused on investigating elements that make a time-lasting visual identity. The other phase described how the visual identity of Kanuuna and Kieppari was developed and the implementation of the visual identity. The aim was to design an up-to-date and cohesive visual identity.
The new visual identity was designed and implemented within the desired goals. Source material of the communication and design field were used on the basis of re-search. Conclusion of this thesis was that a new visual identity alone is not enough to create awareness. Reinforcing brand alongside cohesive implementation of the visual identity is vital.