Finding potential country to establish a Finnish-owned call center
Malkki, Annika (2012)
Malkki, Annika
Savonia-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205158301
https://urn.fi/URN:NBN:fi:amk-201205158301
Tiivistelmä
The objective of this thesis was to find a potential country to establish a Finnish-owned call center. The case company is already operating in Spain and Estonia and they are planning to establish a third office. The office should be placed in a country which is appealing for Finnish employees and suitable for running a call center business. This country was found by asking the opinions of potential employees and by evaluating theoretical data.
Quantitative survey research was used to collect the opinions of the target group which were the Finnish students of Savonia University of Applied Sciences. A link to the online questionnaire was send to them by e-mail and they were asked to answer the questions concerning working abroad. The research found out the most popular countries to work and important factors influencing the respondents’ decision. After analyzing the answers, theoretical data about the three most popular countries was gathered and compared.
The questionnaire was returned by 385 respondents and the three most popular countries to work were the USA, the United Kingdom and Canada. The conclusion of the research was that Finnish people want to work in an interesting country which has a similar kind of culture to Finland and a language familiar to them. The respondents would not work in a country which is considered unsafe, where the culture is very different from their own culture and if they do not speak the language.
After comparing the opinions of the respondents, the viewpoint of the company and the theoretical data, it seems that the United Kingdom is the most suitable country to establish a call center. The UK was the second most popular country among the respondents and it fulfills the requirements meaningful to them. The country is part of the European Union and it makes running a business there simpler. Establishing a company in the UK is relatively easy and the taxation is not too high. The telecommunication infrastructure of the country is up-to-date which is an important factor influencing the business field of the case company.
Quantitative survey research was used to collect the opinions of the target group which were the Finnish students of Savonia University of Applied Sciences. A link to the online questionnaire was send to them by e-mail and they were asked to answer the questions concerning working abroad. The research found out the most popular countries to work and important factors influencing the respondents’ decision. After analyzing the answers, theoretical data about the three most popular countries was gathered and compared.
The questionnaire was returned by 385 respondents and the three most popular countries to work were the USA, the United Kingdom and Canada. The conclusion of the research was that Finnish people want to work in an interesting country which has a similar kind of culture to Finland and a language familiar to them. The respondents would not work in a country which is considered unsafe, where the culture is very different from their own culture and if they do not speak the language.
After comparing the opinions of the respondents, the viewpoint of the company and the theoretical data, it seems that the United Kingdom is the most suitable country to establish a call center. The UK was the second most popular country among the respondents and it fulfills the requirements meaningful to them. The country is part of the European Union and it makes running a business there simpler. Establishing a company in the UK is relatively easy and the taxation is not too high. The telecommunication infrastructure of the country is up-to-date which is an important factor influencing the business field of the case company.