EU TRADE POLICY STUDY AND EXPORT PLAN FOR AN ALUMINUM COMPANY
Yan, Bingxi (2012)
Yan, Bingxi
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205158300
https://urn.fi/URN:NBN:fi:amk-201205158300
Tiivistelmä
As the world is more integrate, lots of companies are seeking oversea market to get more profitability. From the trade’s perspective, the trade related policy of the target market and how the export conducts are essential issues for company to consider in the first place.
The objective of this thesis was to figure out the trade policy and the business environment of the European Union. It gave the case company a clear view of the investment environment. In order to put the theory into practice, an export plan was made at the end of the thesis.
As the research question mainly focused on trade issue other than marketing issue, so qualitative research was used during the study. The interview of vice manager of sales department of case company included in the thesis. The trade trend statistics between EU and China were presented in the thesis as well.
The EU sets openness trade policy to the world especially to the developing countries. Bilateral trade agreements signed between the EU and China, meanwhile, with positive trade trends between EU and China, the case company will get quite a lot benefit.
The objective of this thesis was to figure out the trade policy and the business environment of the European Union. It gave the case company a clear view of the investment environment. In order to put the theory into practice, an export plan was made at the end of the thesis.
As the research question mainly focused on trade issue other than marketing issue, so qualitative research was used during the study. The interview of vice manager of sales department of case company included in the thesis. The trade trend statistics between EU and China were presented in the thesis as well.
The EU sets openness trade policy to the world especially to the developing countries. Bilateral trade agreements signed between the EU and China, meanwhile, with positive trade trends between EU and China, the case company will get quite a lot benefit.