Kymenlaakso University of Applied Sciences Social Media Marketing Campaign
Bogdanov, Evgeny (2012)
Bogdanov, Evgeny
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205076686
https://urn.fi/URN:NBN:fi:amk-201205076686
Tiivistelmä
The popularity of social media has grown significantly in the course of the last few years and become a beneficial tool for promoting an organisation. Maintaining online presence on social media websites allows a company to reach its target audiences and raise public awareness on a global basis.
The purpose of this study was to achieve a better understanding of how social media marketing of Kymenlaakso University of Applied Sciences can be improved and which social media marketing tools are the most suitable for the University to appeal to its prospective applicants for the International Business programme.
Action based research was chosen as a main method of the study. It consisted in a course of actions undertaken and analysed simultaneously, which allowed to increase University’s activity in the social media and formulate a plan for its further development.
The research demonstrated that the University benefits the most from being present on Facebook, Vk.com, YouTube and educational forums. In particular, the interest of social media users may be attracted by active participation in discussions and coverage of diverse student events.
The purpose of this study was to achieve a better understanding of how social media marketing of Kymenlaakso University of Applied Sciences can be improved and which social media marketing tools are the most suitable for the University to appeal to its prospective applicants for the International Business programme.
Action based research was chosen as a main method of the study. It consisted in a course of actions undertaken and analysed simultaneously, which allowed to increase University’s activity in the social media and formulate a plan for its further development.
The research demonstrated that the University benefits the most from being present on Facebook, Vk.com, YouTube and educational forums. In particular, the interest of social media users may be attracted by active participation in discussions and coverage of diverse student events.