Product Analysis in Target Market : Potential of Chinese Electric Motorcycle in Southern Finland
Ye, Jing (2012)
Ye, Jing
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2012
Creative Commons Attribution 2.5 China Mainland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205046350
https://urn.fi/URN:NBN:fi:amk-201205046350
Tiivistelmä
Ye, Jing 2012. Product Analysis in Target Market. Potential of Chinese Electric Motorcycle in Southern Finland. Bachelor’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 61.
The thesis investigates potential of Chinese electric motorcycles in Southern Finland market through a product analysis. The objective of the thesis is to understand market situation and search market potential of Chinese electric motorcycles through a product analysis. The target market of the product analysis is southern Finland.
Product analysis is an analysis related to customers’ needs. Literatures related to product development and marketing management are mainly used in philosophical part of the thesis, such as Innovation Management and New Product Development, Marketing Management. Research methods include two qualitative methods and one quantitative method: Interview, observation and document analysis. As an empirical research, interview, observation and document analysis are used to collect practical data and general statistics for China electric motorcycle product analysis. SWOT analysis of Chinese electric motorcycles is presented as a result in the thesis.
Potential market exists in southern Finland for Chinese electric motorcycles. Potential Chinese electric motorcycles for Finnish purchaser should cost less than 1000Euro - 1200 Euro which includes fee of certification and transportation and taxation. Black or dark color is popular color in southern Finland. Traditional outline and cool outline are welcomed. Readers can understand the opportunities and threats of Chinese electric motorcycles through the thesis. Therefore, the thesis can be a preparative search for a strategic plan of Chinese electric motorcycles.
The thesis investigates potential of Chinese electric motorcycles in Southern Finland market through a product analysis. The objective of the thesis is to understand market situation and search market potential of Chinese electric motorcycles through a product analysis. The target market of the product analysis is southern Finland.
Product analysis is an analysis related to customers’ needs. Literatures related to product development and marketing management are mainly used in philosophical part of the thesis, such as Innovation Management and New Product Development, Marketing Management. Research methods include two qualitative methods and one quantitative method: Interview, observation and document analysis. As an empirical research, interview, observation and document analysis are used to collect practical data and general statistics for China electric motorcycle product analysis. SWOT analysis of Chinese electric motorcycles is presented as a result in the thesis.
Potential market exists in southern Finland for Chinese electric motorcycles. Potential Chinese electric motorcycles for Finnish purchaser should cost less than 1000Euro - 1200 Euro which includes fee of certification and transportation and taxation. Black or dark color is popular color in southern Finland. Traditional outline and cool outline are welcomed. Readers can understand the opportunities and threats of Chinese electric motorcycles through the thesis. Therefore, the thesis can be a preparative search for a strategic plan of Chinese electric motorcycles.