Building Online Reputation Management Tool
Ojalehto, Jaakko (2012)
Ojalehto, Jaakko
Metropolia Ammattikorkeakoulu
2012
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205046332
https://urn.fi/URN:NBN:fi:amk-201205046332
Tiivistelmä
The purpose of this graduation study is to document the problems faced, decision taken and solutions found upon creating an online reputation management tool called Prism for an Internet marketing agency NetBooster. The tool replaces an older tool used by the company and it is completely redesigned and rewritten.
Online reputation management tools are automated applications that search the Internet for articles and discussions relevant to a brand, person or company. The articles and discussion are saved to a database and analysed further. The analysis includes qualitative and quantitative analysis by using the actual text of the articles as well as the available meta data.
Technologies and tools used in the project include PHP, Yii Framework, jQuery and CutyCapt. Many external services are introduced including tools provided by search engine companies such as Google, text analytics application programming interfaces such as AlchemyAPI, website categorization service SimilarGroup and Internet audience monitoring service Alexa Internet.
Social Media analysis is discussed as social media reputation management is very different from other online reputation management. Multiple social media platforms such as Facebook and Twitter are discussed as well as the metrics used to analyse social media.
The user interface of Prism is introduced and explained with multiple illustrations. Also the technologies used for creating interactive charts are explained and evaluated.
This graduation study should help to overcome some of the problems faced when building an online reputation management system, using text analytics services or creating a web application that includes charts.
Online reputation management tools are automated applications that search the Internet for articles and discussions relevant to a brand, person or company. The articles and discussion are saved to a database and analysed further. The analysis includes qualitative and quantitative analysis by using the actual text of the articles as well as the available meta data.
Technologies and tools used in the project include PHP, Yii Framework, jQuery and CutyCapt. Many external services are introduced including tools provided by search engine companies such as Google, text analytics application programming interfaces such as AlchemyAPI, website categorization service SimilarGroup and Internet audience monitoring service Alexa Internet.
Social Media analysis is discussed as social media reputation management is very different from other online reputation management. Multiple social media platforms such as Facebook and Twitter are discussed as well as the metrics used to analyse social media.
The user interface of Prism is introduced and explained with multiple illustrations. Also the technologies used for creating interactive charts are explained and evaluated.
This graduation study should help to overcome some of the problems faced when building an online reputation management system, using text analytics services or creating a web application that includes charts.