The Role of Social Media in Higher Education : Case KTUAS Faculty of Business and Culture
Mattila, Katja (2012)
Mattila, Katja
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205046330
https://urn.fi/URN:NBN:fi:amk-201205046330
Tiivistelmä
Mattila, Katja. 2012. The Role of Social Media in Higher Education: Case KTUAS Faculty of Business and Culture. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 72. Appendices 1 - 3.
The main objective of this thesis is to delineate the role and implications of the use of social media in educational work in higher education as well as discuss the influences social media use has on the everyday work within the case organization. The case organization is the Faculty of Business and Culture in Kemi-Tornio University of Applied Sciences. This research is commissioned by the Dean of the Faculty.
Entrepreneurs today need consultancy and education for the use of social media in business creation and development as the business life is becoming increasingly networked and digital. Kemi-Tornio University of Applied Sciences defines the social media to be one of the fields of expertise with regard to be a credible education partner for the entrepreneurs in the region also in the future. In order to gain the best possible advantages of the use of social media, the implementation process needs to be carried out properly. As an outcome of this thesis the general aim is to create a proposal for the management of the Faculty for answering the questions of how to continue the implementation process in the future.
The data for this single case study was gathered by using both quantitative and qualitative research methods and a literature review. The study was conducted by using both questionnaire and semi-structured interviews.
The findings of the research demonstrate that social media is not a coherent part of educational work in the degree programmes. Based on the research results several measures are proposed to the management of the Faculty to encourage social media use. There are many challenges yet to overcome in order to accomplish social media as one of the main fields of expertise. However, if succeeded, there are many advantages to gain for the Faculty. Further research is suggested to gain in-depth insights of the social media use and stances among students and third-parties of the Faculty.
The main objective of this thesis is to delineate the role and implications of the use of social media in educational work in higher education as well as discuss the influences social media use has on the everyday work within the case organization. The case organization is the Faculty of Business and Culture in Kemi-Tornio University of Applied Sciences. This research is commissioned by the Dean of the Faculty.
Entrepreneurs today need consultancy and education for the use of social media in business creation and development as the business life is becoming increasingly networked and digital. Kemi-Tornio University of Applied Sciences defines the social media to be one of the fields of expertise with regard to be a credible education partner for the entrepreneurs in the region also in the future. In order to gain the best possible advantages of the use of social media, the implementation process needs to be carried out properly. As an outcome of this thesis the general aim is to create a proposal for the management of the Faculty for answering the questions of how to continue the implementation process in the future.
The data for this single case study was gathered by using both quantitative and qualitative research methods and a literature review. The study was conducted by using both questionnaire and semi-structured interviews.
The findings of the research demonstrate that social media is not a coherent part of educational work in the degree programmes. Based on the research results several measures are proposed to the management of the Faculty to encourage social media use. There are many challenges yet to overcome in order to accomplish social media as one of the main fields of expertise. However, if succeeded, there are many advantages to gain for the Faculty. Further research is suggested to gain in-depth insights of the social media use and stances among students and third-parties of the Faculty.