Evaluation of Web Design and Functionality : Web Marketing Research for EMI Finland
Virta, Teemu (2012)
Virta, Teemu
Metropolia Ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205025873
https://urn.fi/URN:NBN:fi:amk-201205025873
Tiivistelmä
The main objective of this project was to evaluate EMI Finland’s web site systematically by using best practices of the industry and also, by comparing the site to the most central competitors’ and their subsidiaries’ web sites.
The first half of this study consists of three parts. The first part introduces web design and the purpose of web sites. The second part is the main section dealing with theory covered in this project. This main section explains best practices used in web design. The third part summarizes the established best practices via a web design evaluation tool that is used to
analyze the music industry web sites chosen for this project.
The second half of this study is the practical part. In this section the evaluation tool is used to systematically evaluate ten music industry web sites including EMI Finland’s web site. Each web site is first evaluated individually and then brought together in a large comparison matrix. Conclusions are made by analyzing this comparison matrix and the individual evaluations. These conclusions are then used to make a proposition for EMI Music Finland on what should be developed on their web site.
The key findings of this project were that EMI Finland web site is a little above average when compared to other web sites in the industry. Three major issues found on the EMI web site are poor social media integration, lack of quality management regarding content, and lack of captivating features. These issues are carefully considered in the practical part. Guidance on how to how to tackle these issues is given in the propositions section.
This project was conducted with support provided by Thomas Rohweder from Metropolia, and Nora Norrlin, the marketing manager for EMI.
The first half of this study consists of three parts. The first part introduces web design and the purpose of web sites. The second part is the main section dealing with theory covered in this project. This main section explains best practices used in web design. The third part summarizes the established best practices via a web design evaluation tool that is used to
analyze the music industry web sites chosen for this project.
The second half of this study is the practical part. In this section the evaluation tool is used to systematically evaluate ten music industry web sites including EMI Finland’s web site. Each web site is first evaluated individually and then brought together in a large comparison matrix. Conclusions are made by analyzing this comparison matrix and the individual evaluations. These conclusions are then used to make a proposition for EMI Music Finland on what should be developed on their web site.
The key findings of this project were that EMI Finland web site is a little above average when compared to other web sites in the industry. Three major issues found on the EMI web site are poor social media integration, lack of quality management regarding content, and lack of captivating features. These issues are carefully considered in the practical part. Guidance on how to how to tackle these issues is given in the propositions section.
This project was conducted with support provided by Thomas Rohweder from Metropolia, and Nora Norrlin, the marketing manager for EMI.