Proofreading market viability for Native English Solutions
Lamson, Cody (2012)
Lataukset:
Lamson, Cody
HAAGA-HELIA ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203193537
https://urn.fi/URN:NBN:fi:amk-201203193537
Tiivistelmä
Author or authors
Cody Lamson
Year of entry
2007
Title of report
Proofreading market viability in for Native English Solutions
Number of pages and appendices
47
Teacher(s) or supervisor(s)
Mervi Riikonen
The research was conducted in order to discover what needs to be done in order to succeed in the proofreading and editing market. If it is worth the time and money to enter the market, what should be done in order to be successful?
The reseach was done in order to give Native English Solutions (NES) a clear idea of how to approach this market. Native English Solutions is an internet based proofreading and editing company. The company edits English text for advertisers, article writers, and the occaisional student.
Topics covered in the thesis include competition, pricing, advertising, and factors to take into consideration for internet service companies.
The study followed a qualitative analysis model. Qualitative analysis was performed for 3 different factors that contribute to an action plan for Native English Solutions. These three factors were qualitative anlysis of Native English Solutions, competitors, and previous customers.
The results of the Qualitative analysis of the 3 different factors, combined with relevant theory taken from the literature review, results in a clear and reliable action plan for Native English Solutions in the student thesis corrections market niche.
Keywords
Service marketing, Student Marketing, Internet Service Marketing, internet competition, student pricing
Cody Lamson
Year of entry
2007
Title of report
Proofreading market viability in for Native English Solutions
Number of pages and appendices
47
Teacher(s) or supervisor(s)
Mervi Riikonen
The research was conducted in order to discover what needs to be done in order to succeed in the proofreading and editing market. If it is worth the time and money to enter the market, what should be done in order to be successful?
The reseach was done in order to give Native English Solutions (NES) a clear idea of how to approach this market. Native English Solutions is an internet based proofreading and editing company. The company edits English text for advertisers, article writers, and the occaisional student.
Topics covered in the thesis include competition, pricing, advertising, and factors to take into consideration for internet service companies.
The study followed a qualitative analysis model. Qualitative analysis was performed for 3 different factors that contribute to an action plan for Native English Solutions. These three factors were qualitative anlysis of Native English Solutions, competitors, and previous customers.
The results of the Qualitative analysis of the 3 different factors, combined with relevant theory taken from the literature review, results in a clear and reliable action plan for Native English Solutions in the student thesis corrections market niche.
Keywords
Service marketing, Student Marketing, Internet Service Marketing, internet competition, student pricing