THE CREATION OF A POSITIVE FRANSHIOR-FRANCHISEE RELATIONSHIP IN NINGBO SELOCK HAIRDRESSING CO., LTD.
Wang, Songtao (2012)
Wang, Songtao
Kymenlaakson ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201203123225
https://urn.fi/URN:NBN:fi:amk-201203123225
Tiivistelmä
Franchising, as a Western business mode, has been widely manipulated in the Ningbo hairdressing industry. It’s crucial to create a positive franchisor-franchisee relationship since the success of franchise business lies in the success of this relationship.
The main objective of this thesis was to detect how to create a positive franchisor-franchisee relationship in the commissioned company, in order to meet expansion and tense competition in Ningbo hairdressing industry.
The main research method employed in this thesis is case study, in which interviews for two franchisees, internal documents and archival records have been employed to inspect the franchisor-franchisee relationship inside the commissioned company.
The main conclusion indicates that the creation of a positive franchisor-franchisee relationship in Ningbo requires efforts all the way from both parties,which encompass franchisee’s self evaluation and pre-purchasing research, signing of franchise agreement, franchisor’s support services and guanxi network. Suggestions such as establishing website, setting impartial agreement, paying more attention to existing franchisees and dealing with external guanxi network are also provided for the long-term development of the commissioned company.
The main objective of this thesis was to detect how to create a positive franchisor-franchisee relationship in the commissioned company, in order to meet expansion and tense competition in Ningbo hairdressing industry.
The main research method employed in this thesis is case study, in which interviews for two franchisees, internal documents and archival records have been employed to inspect the franchisor-franchisee relationship inside the commissioned company.
The main conclusion indicates that the creation of a positive franchisor-franchisee relationship in Ningbo requires efforts all the way from both parties,which encompass franchisee’s self evaluation and pre-purchasing research, signing of franchise agreement, franchisor’s support services and guanxi network. Suggestions such as establishing website, setting impartial agreement, paying more attention to existing franchisees and dealing with external guanxi network are also provided for the long-term development of the commissioned company.