HOSTING A MEMORABLE EVENT : Case: Food Festival in Ostrobothnia
Ojo, Hansom Smart (2012)
Ojo, Hansom Smart
Keski-Pohjanmaan ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201202122119
https://urn.fi/URN:NBN:fi:amk-201202122119
Tiivistelmä
Event tourism is a fast growing sector in the tourism industry, over the last decade this sector has experienced tremendous growth and exposure and has attracted new investors and stakeholders. The aim of this thesis was to ascertain how the event food festival in Ostrobothnia (Jakobstad) was organized and managed. Also the aim was to find out what the tourism experts, participants and visiting tourists think about the achievements and shortfalls of this event – food festival in Ostrobothnia which was the first of its kind to be hosted in the city of Jakobstad in the Ostrobothnia region of western Finland.
This thesis consists of three parts: the introduction, the theoretical framework, and the empirical study, The introduction describes the aim of the study, purpose and objectives, research problem and limitations. The theoretical framework dwells on event tourism, event management, food tourism and the Ostrobothnia food festival, and the empirical part talks about the research method that was applied on this study was qualitative research method which includes interview and observation, the nature of the research topic gave rise to the type of interview to be used which was the semi-structured interview. This type of interview is regularly used in qualitative research and; since the tourism industry is more descriptive in nature, the qualitative research method was chosen for this work.
The findings of this study revealed that the food festival was a success, even though it was the first time it was organized its success cuts across all sections of the festival which is a sign that the concept behind the festival has worked perfectly well. The conclusion drawn from the research findings was that the organizers should improve in the areas of organization, planning and efficient management in the future. These recommendations are important for developing the event and giving it the needed exposure.
This thesis consists of three parts: the introduction, the theoretical framework, and the empirical study, The introduction describes the aim of the study, purpose and objectives, research problem and limitations. The theoretical framework dwells on event tourism, event management, food tourism and the Ostrobothnia food festival, and the empirical part talks about the research method that was applied on this study was qualitative research method which includes interview and observation, the nature of the research topic gave rise to the type of interview to be used which was the semi-structured interview. This type of interview is regularly used in qualitative research and; since the tourism industry is more descriptive in nature, the qualitative research method was chosen for this work.
The findings of this study revealed that the food festival was a success, even though it was the first time it was organized its success cuts across all sections of the festival which is a sign that the concept behind the festival has worked perfectly well. The conclusion drawn from the research findings was that the organizers should improve in the areas of organization, planning and efficient management in the future. These recommendations are important for developing the event and giving it the needed exposure.