Developing a social responsibility framework for Hotel Yöpuu Jyväskylä
Muthoni, Paul (2011)
Muthoni, Paul
Jyväskylän ammattikorkeakoulu
2011
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121318171
https://urn.fi/URN:NBN:fi:amk-2011121318171
Tiivistelmä
Abstract
The purpose of this thesis was to develop a social responsibility framework action plan, basing on an empirical analysis on social responsibility management effect on the future competitiveness and development of Hotel Yöpuu. Describing sustainable development in the social perspective and how it relates to the wider body of stakeholder/ business society theory.
Qualitative research method is used in the research. Method included interviews and benchmarking other local and international hospitality establishment. The result of this research revealed the importance of social responsibility in an organization.
Therefore, ignoring the wider society in the operational, tactical and strategic of the Hotel Yöpuu daily running might lead to stagnation or barrenness of the whole organization. This society whether external or internal plays a great role in business success, and this organization has a responsibility role to play in maintaining and securing the society from which they profit from.
The results are applicable in any organization and in this case hospitality establishment regardless of the size, aiming to streamline and operate in a social responsible manner. The framework is drawn from an international recognized standard summarizing social responsibility, effort and actions within an organization.
The purpose of this thesis was to develop a social responsibility framework action plan, basing on an empirical analysis on social responsibility management effect on the future competitiveness and development of Hotel Yöpuu. Describing sustainable development in the social perspective and how it relates to the wider body of stakeholder/ business society theory.
Qualitative research method is used in the research. Method included interviews and benchmarking other local and international hospitality establishment. The result of this research revealed the importance of social responsibility in an organization.
Therefore, ignoring the wider society in the operational, tactical and strategic of the Hotel Yöpuu daily running might lead to stagnation or barrenness of the whole organization. This society whether external or internal plays a great role in business success, and this organization has a responsibility role to play in maintaining and securing the society from which they profit from.
The results are applicable in any organization and in this case hospitality establishment regardless of the size, aiming to streamline and operate in a social responsible manner. The framework is drawn from an international recognized standard summarizing social responsibility, effort and actions within an organization.