Business plan for artist Kal Bansal for the UK market
Ojanperä, Hanna (2011)
Ojanperä, Hanna
HAAGA-HELIA ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011120917865
https://urn.fi/URN:NBN:fi:amk-2011120917865
Tiivistelmä
This plan will present an important tool to its end-user artist Kal Bansal and to the author of this thesis. The plan is also a tool for the end users for assessing the creative industry and the buyer behavior of the customers. Secondly, the plan is needed to prove that the business idea is viable and to obtain financial resources. The aims are to utilise the plan and continue the business based on this framework at the beginning of year 2012.
The theoretical framework of this thesis is about researching internal and external envi-ronments where this business operates. PEST and SWOT analyses were conducted. The focus is in business plan and its content.
The study was carried out by phone interviews to the existing customers. The research methodology was qualitative. In addition, data was collected through interviews with the artist to understand the past and present situations of the business. Project imple-mentation started with the customer research and continued with a thorough research interviews with the business Kal Bansal. The business plan evolved around these cus-tomer segments and it has helped the to establishe the framework in this business plan.
The business plan suggested that there is a realistic opportunity for a profitable business in Artistic Solutions. The results suggest that there needs to be focus in every aspect of the business operations.
The theoretical framework of this thesis is about researching internal and external envi-ronments where this business operates. PEST and SWOT analyses were conducted. The focus is in business plan and its content.
The study was carried out by phone interviews to the existing customers. The research methodology was qualitative. In addition, data was collected through interviews with the artist to understand the past and present situations of the business. Project imple-mentation started with the customer research and continued with a thorough research interviews with the business Kal Bansal. The business plan evolved around these cus-tomer segments and it has helped the to establishe the framework in this business plan.
The business plan suggested that there is a realistic opportunity for a profitable business in Artistic Solutions. The results suggest that there needs to be focus in every aspect of the business operations.