Market analysis of second-generation bioethanol in Vietnam : implication for business options
Vo Trieu Le Thao, Iva (2011)
Vo Trieu Le Thao, Iva
Lahden ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011120116636
https://urn.fi/URN:NBN:fi:amk-2011120116636
Tiivistelmä
With the country’s moonsoon weather, Vietnam has ideal conditions for agriculture such as rice, sugar cane, maize, and has long been well-known for being the second largest exporter of rice in the world. Recent achievements in second-generation bioethanol ("2-G", also known as cellulosic ethanol) open up a possiblity to utilize these huge agricultural residues of 45.6 million ton per year for bioethanol production.
The purpose of this study was to investigate the interconnection between market needs, the market potential, unmet needs and favorable conditions for 2-G bioethanol companies to market their technologies and “seize this white space” in Vietnam. Another aim was to examine the different potential strategic customer groups from bioethanol production’s upstream to downstream and opportunities to develop vertical integration in order to optimize the ethanol value chain.
Qualitative method was applied in this study. The data were collected through questionnaires and in-depth interviews with key stakeholder groups to to elaborate an insight into Vietnamese bioethanol market.
Two strategic options serve as the main recommendation for international companies with 2-G bioethanol technology to enter Vietnamese market and tackle the 3.05 million ton worth of the country’s ethanol market pie. These options include: a Technology Licensing to local customers plus optional agreements on bio-tech sales and services; and a Joint Venture with local Petroleum Distributors in which the foreign technology partner jointly establishes production in Vietnam.
The purpose of this study was to investigate the interconnection between market needs, the market potential, unmet needs and favorable conditions for 2-G bioethanol companies to market their technologies and “seize this white space” in Vietnam. Another aim was to examine the different potential strategic customer groups from bioethanol production’s upstream to downstream and opportunities to develop vertical integration in order to optimize the ethanol value chain.
Qualitative method was applied in this study. The data were collected through questionnaires and in-depth interviews with key stakeholder groups to to elaborate an insight into Vietnamese bioethanol market.
Two strategic options serve as the main recommendation for international companies with 2-G bioethanol technology to enter Vietnamese market and tackle the 3.05 million ton worth of the country’s ethanol market pie. These options include: a Technology Licensing to local customers plus optional agreements on bio-tech sales and services; and a Joint Venture with local Petroleum Distributors in which the foreign technology partner jointly establishes production in Vietnam.