Examining growth and internationalization within the health and well-being sector
Bergman, Maria (2011)
Bergman, Maria
Tampereen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011062112381
https://urn.fi/URN:NBN:fi:amk-2011062112381
Tiivistelmä
HYVIS Pirkanmaa project, operating at Tampere Region Economic Development Agency Tredea, develops the health and well-being growth enterprises situated in
Tampere region. I have conducted a survey for HYVIS Pirkanmaa project to provide it information about obstacles to growth, development challenges and internationalization of health and well-being growth enterprises in Tampere region.
According to my survey results, market instability was considered as most significant obstacle to growth. Market stagnation and lack of willingness to grow have also set barriers for smooth growth. Difficulties in finding professional labour are also preventing companies to multiply their services. The survey results revealed also most important development challenges among the target companies. Substantially biggest development challenge was strengthening marketing know-how. Other important challenges were strengthening tendering and service productization know-how, managerial skills and financial administration knowledge. The interest in becoming internationalized was very low. Only three companies from 34 respondent companies had been planning to become internationalized during the next two years. The companies would need financial aid and extended network to support their internationalization.
The growth and internationalization of health and well-being growth companies requires educating the personnel with marketing, tendering and service productization skills. The companies need professional consultation in improving managerial know-how and in training to learn exploitation of technologies. Professional labour could be searched from outside of Tampere region, because in some parts of Finland there is oversupply of health and well-being professionals. I also recommend the companies to consider internationalization because it brings competitive advantage at the market and provides benefits in utilization of location economies.
Tampere region. I have conducted a survey for HYVIS Pirkanmaa project to provide it information about obstacles to growth, development challenges and internationalization of health and well-being growth enterprises in Tampere region.
According to my survey results, market instability was considered as most significant obstacle to growth. Market stagnation and lack of willingness to grow have also set barriers for smooth growth. Difficulties in finding professional labour are also preventing companies to multiply their services. The survey results revealed also most important development challenges among the target companies. Substantially biggest development challenge was strengthening marketing know-how. Other important challenges were strengthening tendering and service productization know-how, managerial skills and financial administration knowledge. The interest in becoming internationalized was very low. Only three companies from 34 respondent companies had been planning to become internationalized during the next two years. The companies would need financial aid and extended network to support their internationalization.
The growth and internationalization of health and well-being growth companies requires educating the personnel with marketing, tendering and service productization skills. The companies need professional consultation in improving managerial know-how and in training to learn exploitation of technologies. Professional labour could be searched from outside of Tampere region, because in some parts of Finland there is oversupply of health and well-being professionals. I also recommend the companies to consider internationalization because it brings competitive advantage at the market and provides benefits in utilization of location economies.