Revenue Management Operations in Hotel Chains in Finland
Gurbuz, Eren Gazi (2011)
Gurbuz, Eren Gazi
Saimaan ammattikorkeakoulu
2011
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011061311878
https://urn.fi/URN:NBN:fi:amk-2011061311878
Tiivistelmä
The aim of this study was to find out theoretical revenue management operations and their implementations in practice in hotel chains in Finland. The main idea was to create a theoretical background and compare the empirical results with theoretical part in order to get different or common sides of the theory and practice part. The theoretical part describes the main important operations of revenue management theoretically. In the empirical part partners and results are introduced secretly as it was agreed with them. Lack of volunteer partner was a restriction to take into consideration the variety of hotel chains in Finland.
A qualitative research method was used in this study. The study was implemented by using secondary data collecting method and semi-interview structure. In order to get reliable consequences experienced revenue managers were interviewed. The interview was done by sending a questionnaire to revenue managers in question. The theoretical part was completed by reviewing related literature.
The result of study showed that there are not differences between theory and practice in revenue management operations in hotel chains in Finland. The study also proved that future expectations of revenue management are the same for Finnish hotel chains as it is in theory. The paper shows that both partner revenue managers agree that revenue management is a hard and complex cycle for hotel management to manage. The study indicates that students who are eager to get in revenue management field in the future should be ready for challenges, interesting experiences, and economic responsibilities.
A qualitative research method was used in this study. The study was implemented by using secondary data collecting method and semi-interview structure. In order to get reliable consequences experienced revenue managers were interviewed. The interview was done by sending a questionnaire to revenue managers in question. The theoretical part was completed by reviewing related literature.
The result of study showed that there are not differences between theory and practice in revenue management operations in hotel chains in Finland. The study also proved that future expectations of revenue management are the same for Finnish hotel chains as it is in theory. The paper shows that both partner revenue managers agree that revenue management is a hard and complex cycle for hotel management to manage. The study indicates that students who are eager to get in revenue management field in the future should be ready for challenges, interesting experiences, and economic responsibilities.