How to successfully manage dance-related business in a highly competitive environment
Kupets, Oksana (2011)
Kupets, Oksana
Laurea-ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011060911692
https://urn.fi/URN:NBN:fi:amk-2011060911692
Tiivistelmä
This thesis discusses the possibilities of developing the street dance events business using the example of the Codance company. The aim of this research is to answer the question of how to successfully manage dance related business in a highly competitive environment. The need for the research can be justified by the increasing interest in the dance industry and especially towards events being organized within the street dance business. In addition, no work has been done to this question before, and thus the outcome of this report is essential for any organization within the street dance events business.
The research was carried out as qualitative research using the observation method. The information was collected by applying participant observation. The observed audience was formed from participants of dance events organized by both the Codance company and other companies operating within street dance industry. The participants of the events are students, teachers, and supply parties. The data provided by the research supports the writer’s experience within street dance events organization. The results of the work are highly significant for the use of Codance company, or any other company entering the street dance market.
At the beginning of the reasearch, the writer introduces the Codance company and its main activities. Since the subject of street dance is not familiar to all the possible readers, some general information on this matter is also presented. The writer presents theoretical background information first and then an accourt of the practical experience gained through the Codance company activities. There are two main parts in the work; they refer to the event management and to the event marketing. To answer the research question, the writer merges theory and practice in the results of the work, which are presented in the form of guidelines. Additional material which was used for creating the guidelines is presented in the Appendices.
The research was carried out as qualitative research using the observation method. The information was collected by applying participant observation. The observed audience was formed from participants of dance events organized by both the Codance company and other companies operating within street dance industry. The participants of the events are students, teachers, and supply parties. The data provided by the research supports the writer’s experience within street dance events organization. The results of the work are highly significant for the use of Codance company, or any other company entering the street dance market.
At the beginning of the reasearch, the writer introduces the Codance company and its main activities. Since the subject of street dance is not familiar to all the possible readers, some general information on this matter is also presented. The writer presents theoretical background information first and then an accourt of the practical experience gained through the Codance company activities. There are two main parts in the work; they refer to the event management and to the event marketing. To answer the research question, the writer merges theory and practice in the results of the work, which are presented in the form of guidelines. Additional material which was used for creating the guidelines is presented in the Appendices.