Introducing and Promoting the New Porvoo Campus in Educational Fairs
Leal Tennberg, Joni (2011)
Leal Tennberg, Joni
HAAGA-HELIA ammattikorkeakoulu
2011
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105249394
https://urn.fi/URN:NBN:fi:amk-201105249394
Tiivistelmä
The thesis was carried out as a project. The objective was to attend and organize three different educational fairs for HAAGA-HELIA in Bulgaria, Germany and the Ukraine. The purpose of attending these events was to attract new students to the Porvoo Campus, the brand new building and concept of HAAGA-HELIA in Porvoo. The project consisted of arranging and representing HAAGA-HELIA in the different events. The thesis presents the planning before and after the fair and also evaluates the work of the project manager in the project.
As the events were arranged in Bulgaria, Germany and the Ukraine, it was necessary to travel to these countries in order to participate. The educational fairs took place in the last quarter of 2010. The main goal of the project was to attract students to apply to HAAGA-HELIA Porvoo Campus.
The Porvoo Campus was inaugurated in January 2011 and brings a whole new concept of teaching and learning to the small city of Porvoo. The building reunites two different universities of applied sciences and has an innovative design and architecture to help the students succeed in their careers.
Integrated marketing communications and the organization of a fair are the main parts of the theoretical framework. The author’s comments and the sources found in literature give support to the practical part of the study that aims to work as a guide for future events attended by HAAGA-HELIA students.
Feedback of the project and an overview of the project manager’s tasks are part of the conclusion. The events were really positive for HAAGA-HELIA and the branding of the new Porvoo Campus.
As the events were arranged in Bulgaria, Germany and the Ukraine, it was necessary to travel to these countries in order to participate. The educational fairs took place in the last quarter of 2010. The main goal of the project was to attract students to apply to HAAGA-HELIA Porvoo Campus.
The Porvoo Campus was inaugurated in January 2011 and brings a whole new concept of teaching and learning to the small city of Porvoo. The building reunites two different universities of applied sciences and has an innovative design and architecture to help the students succeed in their careers.
Integrated marketing communications and the organization of a fair are the main parts of the theoretical framework. The author’s comments and the sources found in literature give support to the practical part of the study that aims to work as a guide for future events attended by HAAGA-HELIA students.
Feedback of the project and an overview of the project manager’s tasks are part of the conclusion. The events were really positive for HAAGA-HELIA and the branding of the new Porvoo Campus.