Practical Usage of Social Media Networks in Business - A Guideline to Facebook Utilization
Mutikainen, Hannes (2011)
Mutikainen, Hannes
Tampereen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201105015408
https://urn.fi/URN:NBN:fi:amk-201105015408
Tiivistelmä
This study was conducted in order to (1) research the social media landscape and ways to operate there and to (2) formulate a guideline for the best practises in the social media network service Facebook for the commissioner Jimm`s PC-Store. A literature review regarding social media was conducted along with an online questionnaire which focused on Facebook. The survey was made available on Facebook for the 3500 fans the company had there. This thesis aims to understand how Jimm`s PC-Store customers wish to take part in the community and how the company should operate in social media.
The use of social media in marketing is growing in popularity and can be of use for companies such as Jimm`s PC-Store. This fast growth offers opportunities for companies, however social media landscape is also in a constant state of change and due to this it was important to try and establish what are the best practises when operating there.
The results suggest that while it is true that there are changes in the landscape, there are still some important notions which enable marketers to navigate successfully in the fast changing environment. While further research could take on issues such as how different segments feel about social media and marketing in social media, the findings of this thesis provide for a basic understanding of how to operate in social media, especially on Facebook, and further they indicate the need for having a broad and an open approach towards social media. Finally the issue of lack of control in social media needs to be taken into consideration by any company that sets out to approach social media, the guideline provides important notions regarding this subject as well.
The use of social media in marketing is growing in popularity and can be of use for companies such as Jimm`s PC-Store. This fast growth offers opportunities for companies, however social media landscape is also in a constant state of change and due to this it was important to try and establish what are the best practises when operating there.
The results suggest that while it is true that there are changes in the landscape, there are still some important notions which enable marketers to navigate successfully in the fast changing environment. While further research could take on issues such as how different segments feel about social media and marketing in social media, the findings of this thesis provide for a basic understanding of how to operate in social media, especially on Facebook, and further they indicate the need for having a broad and an open approach towards social media. Finally the issue of lack of control in social media needs to be taken into consideration by any company that sets out to approach social media, the guideline provides important notions regarding this subject as well.