How to Improve the Business Achievement of Seven Stars Hotel in Nanchang
Zheng, Jingchen (2011)
Zheng, Jingchen
Savonia-ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201103143091
https://urn.fi/URN:NBN:fi:amk-201103143091
Tiivistelmä
Nowadays in the hotel industry there exists a fierce market competition by the rapid development of China’s economy. China’s hotel industry has used a planned economy hostel mode in the past, however, the mode has changed into a star formation hotel. There are more and more luxurious and comfortable four or five star standard hotels than before. This kind of hotel is a suitable selection for the business people, tourists and any other groups. Seven Stars Hotel is a four- star standard business hotel which will be the case hotel in the thesis.
Nanchang Seven Stars Hotel is a four-star standard business hotel which was invested by Glorious Construction Engineering Company of Japan and Jiang Xi Botai Group Company. Under the situation in China’s economy and China’s hotel industry, Seven Stars Hotel needs to improve the business achievement and to get an effective strategy to keep A steady position in the market.
The starting part of the thesis work introduces the general introduction and background information. In the theoretical part, the internal management part includes the knowledge on human resource management and supply chain management. The external management part includes marketing management and competitive advantage. In empirical part the hotel’s strengths, weaknesses, opportunities and threats are introduced by using the information from interviews and the data collected about the hotel. The section includes interviews with the manager of the hotel, the human resource department manager of the hotel and the marketing department manager. The information from interviews include the general information, the advantages, the goals, the situation of employees, the promotion strategy of the hotel and also some annual reports. By using the information analysis, the hotel has been given some approaches of improving the business achievement.
According to the whole analysis and research, the problems that exist have been defined with the internal part and external part. The marketing methods and marketing ability, the draining rate of the employees, the cost of hotel operation have to be considered. The core of the thesis work is that by making innovations and changes on the hotel’s management and so on to help Seven Star Hotel to improve the business achievement and keep steady in the market.
Nanchang Seven Stars Hotel is a four-star standard business hotel which was invested by Glorious Construction Engineering Company of Japan and Jiang Xi Botai Group Company. Under the situation in China’s economy and China’s hotel industry, Seven Stars Hotel needs to improve the business achievement and to get an effective strategy to keep A steady position in the market.
The starting part of the thesis work introduces the general introduction and background information. In the theoretical part, the internal management part includes the knowledge on human resource management and supply chain management. The external management part includes marketing management and competitive advantage. In empirical part the hotel’s strengths, weaknesses, opportunities and threats are introduced by using the information from interviews and the data collected about the hotel. The section includes interviews with the manager of the hotel, the human resource department manager of the hotel and the marketing department manager. The information from interviews include the general information, the advantages, the goals, the situation of employees, the promotion strategy of the hotel and also some annual reports. By using the information analysis, the hotel has been given some approaches of improving the business achievement.
According to the whole analysis and research, the problems that exist have been defined with the internal part and external part. The marketing methods and marketing ability, the draining rate of the employees, the cost of hotel operation have to be considered. The core of the thesis work is that by making innovations and changes on the hotel’s management and so on to help Seven Star Hotel to improve the business achievement and keep steady in the market.