The strategic development of a medical service company. Case study "Vash Doctor" company.
Efimova, Anastasia (2010)
Efimova, Anastasia
Jyväskylän ammattikorkeakoulu
2010
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010121418155
https://urn.fi/URN:NBN:fi:amk-2010121418155
Tiivistelmä
It is impossible for a firm to be efficient in a long-term prospect without an effective strategy; where a strategy is a well-thought corporate action plan or valid business guide for company managers. A strategy helps to integrate business decisions and competitive actions to make a strategic choice. A long-term strategy development has a great influence on the company’s well-being.
The following study is aimed at making some steps in developing strategy for “Vash Doctor” medical service company. “Vash Doctor” has been operating on the market since year 2005; however the management team of the company has never had a strategy for this company before. Nowadays company is facing a problem that it is difficult to develop a business if there is no direction for that.
This study is the first step in developing the strategy for the company. This study includes company environment analysis, analysis of the clients and the competitors of the company; it defines product-market combinations and sets some strategic objectives which should be accomplished at first.
This work will help the company management team to analyze company positions and performance, and moreover it will positively affect the company business. This study will be also useful for beginner consultants, who are starting work with real companies.
The following study is aimed at making some steps in developing strategy for “Vash Doctor” medical service company. “Vash Doctor” has been operating on the market since year 2005; however the management team of the company has never had a strategy for this company before. Nowadays company is facing a problem that it is difficult to develop a business if there is no direction for that.
This study is the first step in developing the strategy for the company. This study includes company environment analysis, analysis of the clients and the competitors of the company; it defines product-market combinations and sets some strategic objectives which should be accomplished at first.
This work will help the company management team to analyze company positions and performance, and moreover it will positively affect the company business. This study will be also useful for beginner consultants, who are starting work with real companies.