Business Plan for Establishing A Sauna Club in Lu'an, China
Yan, Feifei (2010)
Yan, Feifei
Savonia-ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010112916125
https://urn.fi/URN:NBN:fi:amk-2010112916125
Tiivistelmä
Lu’an and Varkaus became twin cities in the year 2004. Since then, the two cities have done different kinds of cooperation successfully. There is an educational cooperation project between Savonia University of Applied Sciences and West Anhui University, and there are also several cultural projects such as two cities exchanging cultures and celebrating festivals together. However, there is still a big gap for business connection and there is great need for business cooperation between the two twin cities. Therefore, a sauna club project between the two cities becomes a very interesting and promising idea.
The original goal of this thesis is to find a possible cooperation way between Lu’an and Varkaus. The main purpose of the thesis research is to make a decent business plan for the potential investor in Varkaus, so that this project can become a reality one day. On one hand, Lu’an city is willing to be more international, and it needs to open its gate for more economic and cultural cooperation with different nations. On the other hand, the sauna club will bring the twin cities closer together, so there will be more cooperation opportunities in the future.
The research was carried out by investigating the market in Lu'an, which including analysis of the potential target group, online survey with Lu'an citizens, and SWOT analysis for Lu'an service market. There are also interviews with Varkaus city officials and director from Spa Hotel Kuntoranta, so that more specefic cooperation plans between the two cities can be made, in a more reliable way. The results of all researches represent the respondents' interest and opinions towards this sauna club idea. The researches will help the potential investor to estimate the opportunities and threats might occur while undertaking the project. The objectives of this thesis are to draw people's attention to sauna business market as well as to spread Finnish sauna culture into China.
The original goal of this thesis is to find a possible cooperation way between Lu’an and Varkaus. The main purpose of the thesis research is to make a decent business plan for the potential investor in Varkaus, so that this project can become a reality one day. On one hand, Lu’an city is willing to be more international, and it needs to open its gate for more economic and cultural cooperation with different nations. On the other hand, the sauna club will bring the twin cities closer together, so there will be more cooperation opportunities in the future.
The research was carried out by investigating the market in Lu'an, which including analysis of the potential target group, online survey with Lu'an citizens, and SWOT analysis for Lu'an service market. There are also interviews with Varkaus city officials and director from Spa Hotel Kuntoranta, so that more specefic cooperation plans between the two cities can be made, in a more reliable way. The results of all researches represent the respondents' interest and opinions towards this sauna club idea. The researches will help the potential investor to estimate the opportunities and threats might occur while undertaking the project. The objectives of this thesis are to draw people's attention to sauna business market as well as to spread Finnish sauna culture into China.