STRATEGIES FOR SHAOXING TEXTILE COMPANIES IN ECONOMIC CRISIS. CASE STUDY: BOLA TEXTILE COMPANY
Hu, Qing (2010)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010101513745
https://urn.fi/URN:NBN:fi:amk-2010101513745
Tiivistelmä
During the last decades, China witnesses the fastest growth in World’s economy, and has played the significant role, but in 2008, because of the global crisis, international market shrank dramatically. In this crisis, Shaoxing, located in the Yangtze River delta and the main area dealing with textile manufacturing and processing, got severe influence in the textile industry. Because of that, the recession on the international market results in the heavy burden to Shaoxing textile and garment manufacturers, followed by a series of problems as less orders, capital tightness, products overstocking and so on.
The purpose of study is to find out the general problems of Shaoxing textile industry: shrank market demand, new competitive countries, labor and maintenance cost and plenty of anti-dumping investigations. Then through doing research and analyzing the specific case of Bola Company as a case to build a series of solutions to help Bola Company which is trapped in the tough time to overcome the difficulties. However, through those methods may not only suitable for Bola Textile Company, hopefully can also be taken for other textile companies or even in the whole industry line.
This study will also take the qualitative research into analyzing the Shaoxing export textile industry, and obtaining the first hand materials from the Bola Textile Company by sending email, questionnaire and making telephone communication.
The study is based on the theoretical framework and empirical work, which has been found the sales revenue is going down in the economic crisis, to change this tough situation, the research results including about eight suggestions in the ways of cost control, management and human resources to improve the operation of targeted company in the whole running process.
The purpose of study is to find out the general problems of Shaoxing textile industry: shrank market demand, new competitive countries, labor and maintenance cost and plenty of anti-dumping investigations. Then through doing research and analyzing the specific case of Bola Company as a case to build a series of solutions to help Bola Company which is trapped in the tough time to overcome the difficulties. However, through those methods may not only suitable for Bola Textile Company, hopefully can also be taken for other textile companies or even in the whole industry line.
This study will also take the qualitative research into analyzing the Shaoxing export textile industry, and obtaining the first hand materials from the Bola Textile Company by sending email, questionnaire and making telephone communication.
The study is based on the theoretical framework and empirical work, which has been found the sales revenue is going down in the economic crisis, to change this tough situation, the research results including about eight suggestions in the ways of cost control, management and human resources to improve the operation of targeted company in the whole running process.