Product development plan for travel agency : case Moon Travel
Bhuiyan, Hasan (2010)
Bhuiyan, Hasan
Savonia-ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010062812542
https://urn.fi/URN:NBN:fi:amk-2010062812542
Tiivistelmä
The aim of the thesis is to make a product development plan for Moon Travel Agency. And in do-ing so, I have tried to find out the possible business extension of the existing products and also look out for new product idea(s) for future improvement.
The study is based on qualitative data. The importance of the product plan for Travel agency and overall importance of product strategies are based on secondary data. Company’s perception of their market and products along with their future objectives assuming the future market is analysed em-pirically. The main theoretical backgrounds of this thesis were based on development process analysis and the product is on focus.
Moon Travel is only selling tickets of IATA affiliated airline and hotels from different providers since their start mostly within Helsinki region. It is awarded the best seller of different airlines’ tickets for quite a few times since its establishment.
This research plan indicates that with Moon Travel’s existing resources it is possible to expand their business in a greater fashion if the said suggestions are going to be implemented rightly. The study has indicated effective solutions for product development of travel agency.
The study is based on qualitative data. The importance of the product plan for Travel agency and overall importance of product strategies are based on secondary data. Company’s perception of their market and products along with their future objectives assuming the future market is analysed em-pirically. The main theoretical backgrounds of this thesis were based on development process analysis and the product is on focus.
Moon Travel is only selling tickets of IATA affiliated airline and hotels from different providers since their start mostly within Helsinki region. It is awarded the best seller of different airlines’ tickets for quite a few times since its establishment.
This research plan indicates that with Moon Travel’s existing resources it is possible to expand their business in a greater fashion if the said suggestions are going to be implemented rightly. The study has indicated effective solutions for product development of travel agency.