Recruitment & Social networking : The Future for International Recruitment Agency A
Juusola, Toni (2010)
Juusola, Toni
Lahden ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201005108505
https://urn.fi/URN:NBN:fi:amk-201005108505
Tiivistelmä
The online world is changing rapidly and making waves across many aspects of life, notably business. The author was able to observe some of these changes firsthand during his time at International Recruitment Agency A (IRAA). The combination of a developing online environment and the economic climate in 2009 forced IRAA to re-assess its strategic position. This study was therefore carried out to explore the current employment market situation and online environment to predict future trends in recruitment. IRAA’s strategic repositioning plan was then evaluated based on the analyzed and observed trends of social networking, online recruitment and recruitment process outsourcing.
The author’s observations at IRAA developed the basis for the chosen research topics as well as for the final evaluation. Qualitative research methods were then primarily used to conduct the theory study. Critical reviews of literature and previous quantitative studies were carried out in the areas of human resource management, recruitment processes, outsourced recruitment, online recruitment as well as Social Networking 2.0. This portion of the research was done with an inductive method. The deductive research method was then applied to the findings in order to assess IRAA’s plans to shift towards more executive recruitment activities.
Several trends were identified upon collection of data and subsequent analysis of the different topic areas. First, there is a substantial amount of future uncertainty in recruitment process outsourcing by businesses. Second, firms are more openly adopting online recruitment and companies such as Nike, Intel and US Cellular have been claimed substantial cost savings. Lastly, Social Networking 2.0 is undergoing tremendous growth in several areas, including those surrounding business and its professionals.
Finally, IRAA’s intended future strategy was analyzed with the earlier findings while qualitatively measuring their proposed activities against Michael Porter’s strategic theory. The research found that a move towards executive search is an appropriate strategic position for IRAA to adopt. However, that it is necessary to continue monitoring trends in the current economic, social and technological areas.
The author’s observations at IRAA developed the basis for the chosen research topics as well as for the final evaluation. Qualitative research methods were then primarily used to conduct the theory study. Critical reviews of literature and previous quantitative studies were carried out in the areas of human resource management, recruitment processes, outsourced recruitment, online recruitment as well as Social Networking 2.0. This portion of the research was done with an inductive method. The deductive research method was then applied to the findings in order to assess IRAA’s plans to shift towards more executive recruitment activities.
Several trends were identified upon collection of data and subsequent analysis of the different topic areas. First, there is a substantial amount of future uncertainty in recruitment process outsourcing by businesses. Second, firms are more openly adopting online recruitment and companies such as Nike, Intel and US Cellular have been claimed substantial cost savings. Lastly, Social Networking 2.0 is undergoing tremendous growth in several areas, including those surrounding business and its professionals.
Finally, IRAA’s intended future strategy was analyzed with the earlier findings while qualitatively measuring their proposed activities against Michael Porter’s strategic theory. The research found that a move towards executive search is an appropriate strategic position for IRAA to adopt. However, that it is necessary to continue monitoring trends in the current economic, social and technological areas.