Producing a Brochure, case: Auberge de Saint Marsal
Mutanen, Asta (2010)
Mutanen, Asta
Saimaan ammattikorkeakoulu
2010
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201004216718
https://urn.fi/URN:NBN:fi:amk-201004216718
Tiivistelmä
This thesis focused on finding out how a basic brochure for a small tourism company, in this case a small hotel, is planned and produced. The subject was narrowed down to consider only the stages of brochure producing for a chosen target customer group, in this case elderly Finnish customers. In addition the international marketing of small tourism companies was discussed to some extent.
In the theoretical part of the study the main aim was to determine the central concepts of marketing communication related to brochure production. Also the technical issues of brochure designing, such as choosing content and materials were discussed. The work was carried out as a project based thesis and the information was gathered from literature related to marketing communication in general and in the field of tourism, from the Internet and by interviews.
In the empirical part of the study the main concern was finding out how it is possible to improve the marketing of a small tourism company, with using the stated theories. This was done by concrete examples of the case in question. This study was carried out during the year 2009 and it was completed at the beginning of 2010. The results of the study show that planning marketing communication of a small tourism company raises many questions, for example is the help of an advertising agency always necessary? What should be taken into consideration when choosing a printing house? How about sustainability? The final result of this thesis was a complete brochure plan for the use of the case company.
In the theoretical part of the study the main aim was to determine the central concepts of marketing communication related to brochure production. Also the technical issues of brochure designing, such as choosing content and materials were discussed. The work was carried out as a project based thesis and the information was gathered from literature related to marketing communication in general and in the field of tourism, from the Internet and by interviews.
In the empirical part of the study the main concern was finding out how it is possible to improve the marketing of a small tourism company, with using the stated theories. This was done by concrete examples of the case in question. This study was carried out during the year 2009 and it was completed at the beginning of 2010. The results of the study show that planning marketing communication of a small tourism company raises many questions, for example is the help of an advertising agency always necessary? What should be taken into consideration when choosing a printing house? How about sustainability? The final result of this thesis was a complete brochure plan for the use of the case company.