Design and Eco-efficiency in Customers’ Brand Associations

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Journal Title
Journal ISSN
Volume Title
Helsinki University of Technology | Diplomityö
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Date
2009
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
87 (+20)
Series
Description
Supervisor
Artto, Karlos
Thesis advisor
Stenros, Anne
Keywords
brand association, brandimielikuva, design, muotoilu, eco-efficiency, ekotehokkuus, aesthetic, estetiikka
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Citation