Managing profitable customer retention - collaborative effort between retailer and supplier

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Volume Title
School of Business | Master's thesis
Date
2009
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
customer retention, markkinointi, asiakkaat, profitability, customer lifetime value, kannattavuus, partnership, asiakasarvo, elinkaari, fast moving customer goods, päivittäistavarat
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