Multinational product/communication choices and standardization/adaptation decisions - Finding the best solutions for Finland

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Date
2008
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
kansainväliset yhtiöt, brandit, tuotteet, strategia, viestintä, standardit
Other note
Citation