Exploiting the marketing potential and opportunities of the electronic environment. Case: Marketing an electronic business-to-business marketplace for mobile applications
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Checking the digitized thesis and permission for publishing
Instructions for the author
Instructions for the author
Author
Date
2004
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Markkinointi, Mainonta, Kuluttajakäyttäytyminen, Kuluttajansuoja, Lainsäädäntö
