Cell broadcast service as retail advertising medium

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
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Date
1999
Major/Subject
Liiketaloustiede
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Vähittäiskauppa, Mainonta, Mediavalinta, Matkapuhelimet, Suhdemarkkinointi
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Citation