The Preconditions of Databasemarketing in Telecommunications Business
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School of Business |
Master's thesis
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Instructions for the author
Author
Date
1992
Department
Major/Subject
Kansainvälinen liiketoiminta
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
telecommunication, mobile telecommunications, VANS, databasemarketing, Dbmarketing tools and appöications, iterative R&D-process, MDB, neural networks, neural applications, fuzzy logic, artificial intelligence, core competencies
