Seeking 'strategy' in business intelligence literature: Theorizing BI as part of strategy research

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2020-09-30
Major/Subject
Mcode
Degree programme
Language
en
Pages
11
27-37
Series
Technology Innovation Management Review, Volume 10, issue 9
Abstract
This paper connects the business intelligence (BI) literature with research in strategic management by plotting the existing research strands on BI: environmental scanning, competitive intelligence, executive information systems, and business intelligence, against the strategic dimensions of a) orientation (External vs. Internal), b) focus (Content vs. Process), and c) practice realms. The article accordingly offers a new re-conceptualization of BI as a strategic artifact across four strategic clusters: BI as a system, BI as a planned process, BI as a product, and BI as a decisional paradigm. This conceptual article contributes to the literature by integrating disparate views on BI and placing them within the content, process, and practice streams of strategy research.
Description
Keywords
Business intelligence, Conceptualization, Definition, Literature review, Strategy as practice, Strategy content, Strategy process, Strategy realms
Other note
Citation
Talaoui , Y , Kohtamäki , M & Rajala , R 2020 , ' Seeking 'strategy' in business intelligence literature: Theorizing BI as part of strategy research ' , Technology Innovation Management Review , vol. 10 , no. 9 , pp. 27-37 . https://doi.org/10.22215/timreview/1387