Elements of event marketing to elevate clients’ brand perception in the context of luxury fashion

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2020
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
72 + 7
Series
Description
Thesis advisor
Arnould, Eric
Keywords
luksusmuoti, markkinointi, kokemuksellinen markkinointi, tapahtumamarkkinointi, brändikokemus, milleniaalit
Other note
Citation