Elements of event marketing to elevate clients’ brand perception in the context of luxury fashion
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2020
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
72 + 7
Series
Description
Thesis advisor
Arnould, EricKeywords
luksusmuoti, markkinointi, kokemuksellinen markkinointi, tapahtumamarkkinointi, brändikokemus, milleniaalit