The best of both worlds : designing a seamless integration of the in-store and digital retail experience

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School of Arts, Design and Architecture | Master's thesis
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Date
2014
Major/Subject
Mcode
Degree programme
Degree Programme in Industrial and Strategic Design
Language
en
Pages
73
Series
Description
Supervisor
McGrory, Peter
Thesis advisor
Jörges, Carlo
Keywords
retail trade, user experience, shops, online services, digital marketing, service design, concept design, mobile services
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