Benefits and disadvantages in a co-branding relationship between a luxury fashion brand and a fast fashion brand – a consumer perspective

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Date
2017
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
31
Series
Description
Thesis advisor
Mikkonen, Ilona
Keywords
co-branding, fashion, fast fashion, luxury fashion
Other note
Citation