The impact of Reverse Psychology Marketing on a Brand

Loading...
Thumbnail Image
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Date
2017
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
32
Series
Abstract
-
Description
Thesis advisor
Wittkowski, Kristina
Keywords
reverse psychology marketing, paradoxical marketing, ostensible de-marketing, antimarketing, stimuli, pull marketing
Other note
Citation