The Nature and Effectiveness of Additional Services Sales in Two Different Sales Channels
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Author
Date
2017
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
71
Series
Description
Thesis advisor
Luoma, JukkaSihvonen, Antti
Keywords
additional sales, sales channel, personal selling, online selling
