Ready-to-paint: Co-creation with little artists in fashion practice.

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Journal Title
Journal ISSN
Volume Title
School of Arts, Design and Architecture | Master's thesis
Location:
P1 OPINNÄYTTEET D 2017 Zhemchuzhnikova
Date
2017
Major/Subject
Mcode
Degree programme
Fashion, Clothing and Textile Design
Language
en
Pages
300
Series
Abstract
The contemporary clothing industry is one of the world’s biggest polluters. This paper is a study conducted by an experienced fashion practitioner with the goal to test a hypothesis about a sustainable fashion practice through constructive design research. The question posed by this work is how feasible is it to make attractive clothes based on drawings by children, and by virtue of this, create additional value and provide increased emotional attachment between the creator, her family and the product. To support the production and hypothesis, contemporary trends in society, art and fashion were studied by preliminary theoretical research. The primary goal is to produce high quality and emotionally valuable, therefore durable clothes, reducing fabric waste in the fashion industry on the levels of both pre- and post-consumer. A group of research participants, consisting of six international families with daughters of pre-school and school age, were recruited. Zero waste clothes co-created with the children’s drawings were produced for these families. For the applied research, appropriate clothing production techniques were tested, and the roles of designer and user in the proposed working model were discussed. After a six-month period of wearing the co-created pieces, the adult participants reported that they valued these items because they were made using their children’s drawings, in addition to their physical and aesthetic qualities, emphasizing that they will save these items for future generations.
Description
Supervisor
Salolainen, Maarit
Thesis advisor
Niinimäki, Kirsi
Keywords
co-creation, children art, emotional attachment, zero waste fashion, patterns, vaatesuunnittelu, kestävä kehitys, jätteet, kierrätys, vaatteet, vaateteollisuus, ekologinen suunnittelu, ekologisuus, lapset
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