Developing a marketing plan for business-to-business electronic commerce: Case study

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Journal Title
Journal ISSN
Volume Title
Insinööritieteiden korkeakoulu | Master's thesis
Date
2015-09-21
Department
Major/Subject
Framtidens industriföretag
Mcode
TU3006
Degree programme
Konetekniikan koulutusohjelma
Language
en
Pages
63+2
Series
Description
Supervisor
Lillrank, Paul
Thesis advisor
Rinttilä, Jussi
Keywords
E-commerce, marketing, business-to-business, plan
Other note
Citation