Design thinking: creating strong Millennial virtual brand communities

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Bachelor's thesis
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Date
2014-04-29
Department
Major/Subject
Tietointensiivinen liiketoiminta
Mcode
T3008
Degree programme
Informaatioverkostot INF
Language
en
Pages
3+18
Series
Description
Supervisor
Immonen, Stina
Thesis advisor
Tamminen, Pia
Keywords
design thinking, millennials, virtual brand community, user engagement
Other note
Citation