Framework for strategising in business ecosystems
Pettersson, Amanda (2020)
Pettersson, Amanda
Åbo Akademi
2020
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202003279559
https://urn.fi/URN:NBN:fi-fe202003279559
Tiivistelmä
Business ecosystems have been studied for almost 30 years, having its origin in Moore’s theories that he developed in the early 1990’s. A business ecosystem is a organisational structure of companies, customers, governmental institutions and other stakeholders included in the process to improve the final value proposition for the end user through cooperation with their competitors.
The complexity of the business ecosystem makes it difficult for a company to comprehend it, and hence also difficult to analyse it, let alone strategise to reach a better competitive position in it. This thesis aims to clarify the configuration of a business ecosystem as a concept and suggests a framework to support the managerial strategising process. The framework is a collection of familiar managerial tools introduced in the ecosystem setting.
The framework has been assembled based on a detailed literature review and together with interviews with business strategy consultants, a working process has been developed.
The complexity of the business ecosystem makes it difficult for a company to comprehend it, and hence also difficult to analyse it, let alone strategise to reach a better competitive position in it. This thesis aims to clarify the configuration of a business ecosystem as a concept and suggests a framework to support the managerial strategising process. The framework is a collection of familiar managerial tools introduced in the ecosystem setting.
The framework has been assembled based on a detailed literature review and together with interviews with business strategy consultants, a working process has been developed.