SHARED MOBILITY SERVICES CREATING SHARED VALUE : CASE HSL CITY BIKES & BLOX CAR
Nisula, Nelli Noora (2019-12-29)
Nisula, Nelli Noora
29.12.2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2019122949394
https://urn.fi/URN:NBN:fi-fe2019122949394
Tiivistelmä
ABSTRACT
Sharing economy is a globally growing phenomenon, where cultural change,
technological development, environmental crisis and potential business opportunities are
seen as its drivers. Sharing economy is a possible solution to organize the economy in a
more sustainable way, maintaining the current wellbeing with less physical assets.
Climate Change, accelerated by human activities such as transportation caused CO2-
emissions, creates an example of the need for more sustainable economic solutions.
Sharing economy could have the potential to reduce CO2-emissions caused by
transportation, which in return could curb the Climate Change. Although, sharing
economy can be seen as quite a new field of study, so there is no clear academic consensus
of its actual effect on cutting down transportation caused emissions.
This thesis aims to deepen the understanding of sharing economy as a phenomenon,
focusing on possible providers and participants of sharing economy, as well as the shared
untapped resources. Context of the thesis was chosen to be transportation, as it is one of
the largest industries causing CO2-emissions. More specifically, shared bikes and cars,
as they are the two most common vehicles in Finland that are used for transportation.
Moreover, the study evaluates the value shared mobility can create for society besides the
business value, aiming to address the research question: What shared value shared
mobility services can create? The study is a qualitative multiple case-study, executed
through semi-structured theme interviews and utilizing Shared Value, a novel strategic
framework.
Results of the thesis indicate that sharing economy providers and participants can be
either private people, businesses or governmental providers, which supports classification
of broad sharing economy. In addition, the thesis points out that shared resources are
usually idling but they can also be specifically produced for the service use. The main
characters of sharing economy include; favouring access over ownership, enabling
citizens to be more than consumers and improving better utilization of resources. Thesis
results support the argument that sharing economy can provide both economic and
societal value and therefore shared mobility could support current transportation market
towards more holistic sustainability.
Sharing economy is a globally growing phenomenon, where cultural change,
technological development, environmental crisis and potential business opportunities are
seen as its drivers. Sharing economy is a possible solution to organize the economy in a
more sustainable way, maintaining the current wellbeing with less physical assets.
Climate Change, accelerated by human activities such as transportation caused CO2-
emissions, creates an example of the need for more sustainable economic solutions.
Sharing economy could have the potential to reduce CO2-emissions caused by
transportation, which in return could curb the Climate Change. Although, sharing
economy can be seen as quite a new field of study, so there is no clear academic consensus
of its actual effect on cutting down transportation caused emissions.
This thesis aims to deepen the understanding of sharing economy as a phenomenon,
focusing on possible providers and participants of sharing economy, as well as the shared
untapped resources. Context of the thesis was chosen to be transportation, as it is one of
the largest industries causing CO2-emissions. More specifically, shared bikes and cars,
as they are the two most common vehicles in Finland that are used for transportation.
Moreover, the study evaluates the value shared mobility can create for society besides the
business value, aiming to address the research question: What shared value shared
mobility services can create? The study is a qualitative multiple case-study, executed
through semi-structured theme interviews and utilizing Shared Value, a novel strategic
framework.
Results of the thesis indicate that sharing economy providers and participants can be
either private people, businesses or governmental providers, which supports classification
of broad sharing economy. In addition, the thesis points out that shared resources are
usually idling but they can also be specifically produced for the service use. The main
characters of sharing economy include; favouring access over ownership, enabling
citizens to be more than consumers and improving better utilization of resources. Thesis
results support the argument that sharing economy can provide both economic and
societal value and therefore shared mobility could support current transportation market
towards more holistic sustainability.
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