Analyzing frugal innovation introduced by crowdfunding: A case study of 3D printing and application
Auamnuaychai, Veerada (2017)
Diplomityö
Auamnuaychai, Veerada
2017
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe201705226700
https://urn.fi/URN:NBN:fi-fe201705226700
Tiivistelmä
The problem of entering frugal innovative products into market occurs from limited
resource constraint. The thesis aims to find an alternative business strategy to ease
introducing frugal innovative products into the market. In theoretical part of the study, a
review data on frugal innovation and reverse innovation led to identify the problem of
introducing frugal innovative products into the market. In research part of the study, a
review data of adaptive concept from open innovation to crowdsourcing and 3D printing
were shown crowdfunding is the suitable strategy for gathering investment for the frugal
innovative product. The study is searching for the possibility to introduce a frugal
innovative product by crowdfunding as an alternative business strategy by concentrating
on two main topics. Firstly, to identify factors that support the feasibility of introducing
frugal innovative product within a crowdfunding platform. Secondly, find successive
technique to introduce frugal innovative products within crowdfunding platform.
In the first research analysis indicate that the concerns of real environment, do more with
less for more, and three constraints concept of frugal innovation help to support the
feasibility of use crowdfunding platform for introducing frugal innovative products into the
market. In the second research analysis the data set of 12 and 20 cases studies of 3D
printing’s crowdfunding platform were indicate the successive technique to introduce
frugal innovative product concerning on type of crowdfunding base on product/project
purpose, adoption of nine main characteristic contents into platform topic and apply the
suitable platform pattern for offering more convenient and effective platform for users by
integrate similarity share interesting/ equipment/ program of frugal innovative product.
resource constraint. The thesis aims to find an alternative business strategy to ease
introducing frugal innovative products into the market. In theoretical part of the study, a
review data on frugal innovation and reverse innovation led to identify the problem of
introducing frugal innovative products into the market. In research part of the study, a
review data of adaptive concept from open innovation to crowdsourcing and 3D printing
were shown crowdfunding is the suitable strategy for gathering investment for the frugal
innovative product. The study is searching for the possibility to introduce a frugal
innovative product by crowdfunding as an alternative business strategy by concentrating
on two main topics. Firstly, to identify factors that support the feasibility of introducing
frugal innovative product within a crowdfunding platform. Secondly, find successive
technique to introduce frugal innovative products within crowdfunding platform.
In the first research analysis indicate that the concerns of real environment, do more with
less for more, and three constraints concept of frugal innovation help to support the
feasibility of use crowdfunding platform for introducing frugal innovative products into the
market. In the second research analysis the data set of 12 and 20 cases studies of 3D
printing’s crowdfunding platform were indicate the successive technique to introduce
frugal innovative product concerning on type of crowdfunding base on product/project
purpose, adoption of nine main characteristic contents into platform topic and apply the
suitable platform pattern for offering more convenient and effective platform for users by
integrate similarity share interesting/ equipment/ program of frugal innovative product.