Export Tire Entry to Chinese Market
Salmela, Maria (2014)
Pro gradu -tutkielma
Salmela, Maria
2014
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2014061629245
https://urn.fi/URN:NBN:fi-fe2014061629245
Tiivistelmä
After the economic reform, China has undergone fast economic growth,
urbanization and adopted the western lifestyle. Global enterprises are
investing in China and Finnish companies began to enter the Chinese market
after the 1980s. Fast economic growth has downside effects like pollution
and thus more cleantech solutions are needed. There are different kinds of
entry modes that companies are using when entering the Chinese market.
This thesis focuses on export tire entry mode. The purpose of this study is to
examine cleantech companies’ opinions about the export tire operations. The
background of this study is built by combining the written knowledge about
the history of the Chinese industry and market entry modes. The empirical
part of the study is a semi-structured, qualitative analysis of five case
companies that are operating together in a particular export tire and represent
the highest Finnish cleantech knowledge. The results of this study indicate
that the export tire entry is an easy and cost effective way to enter new
markets or market segment. Export tire is really dependent on the leader who
in this particular case succeeded well.
urbanization and adopted the western lifestyle. Global enterprises are
investing in China and Finnish companies began to enter the Chinese market
after the 1980s. Fast economic growth has downside effects like pollution
and thus more cleantech solutions are needed. There are different kinds of
entry modes that companies are using when entering the Chinese market.
This thesis focuses on export tire entry mode. The purpose of this study is to
examine cleantech companies’ opinions about the export tire operations. The
background of this study is built by combining the written knowledge about
the history of the Chinese industry and market entry modes. The empirical
part of the study is a semi-structured, qualitative analysis of five case
companies that are operating together in a particular export tire and represent
the highest Finnish cleantech knowledge. The results of this study indicate
that the export tire entry is an easy and cost effective way to enter new
markets or market segment. Export tire is really dependent on the leader who
in this particular case succeeded well.