Consumer Price Perception and Preferences. A Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Doctoral thesis (monograph) | Defence date: 1991-01-25
Checking the digitized thesis and permission for publishing
Instructions for the author
Date
1990
Department
Major/Subject
Markkinointi
Marketing
Mcode
Degree programme
Language
en
Pages
312 s.
Series
Acta Academiae oeconomicae Helsingiensis. Series A; 73, 73
Description
Supervising professor
Möller, Kristian, professor
Keywords
Other note
Citation
Permanent link to this item
https://urn.fi/URN:ISBN:951-700-864-3